The Trade Desk has a new upgrade to its third-party data marketplace that promises to recalibrate data pricing stack. Called ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective ...

Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and product officer at Wavemaker.

OpenAI is launching its latest brand campaign for ChatGPT, leaning into slice-of-life storytelling to show how useful the AI ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw ...

Parkland parents-founded Change the Ref and Founders Agency distributed a ‘30 Victims of Gun Violence Under The Age of 30’ ...

Legal and regulatory experts expect litigation to arise if the FDA seeks to enforce its pharma DTC ad crackdown, though how it might play out is nuanced.

To promote its AI-powered Pixel 10 smartphone, Google premiered Vanilla, a campaign imagining a world where industry-standard smartphones were replaced with vanilla soft serve cones. The spot shows ...

With the ad landscape saturated with obsessively curated messages, embracing some silliness offers a unique opportunity for brands to break free from the predictable and spark genuine delight. Rather ...

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both ...