LONDON: Rahul Titus, global head of influence at Ogilvy and WPP Open X, is set to leave the business. Rahul Titus announced his departure from Ogilvy on Wednesday, writing on LinkedIn, “After 12 ...
CreatorIQ — the software platform that manages creator-led growth for clients including NBCUniversal, IPG, Disney, Meta, Nestlé, Sephora and Amazon — released its sixth annual State of Creator ...
For this week’s Brand Brief, brands return to Hawkins, Indiana, home of supernatural shenanigans, to bid Netflix’s final season of Stranger Things adieu, nepo babies have a (nother) fashion moment and ...
Some haunted houses are good for a jolt or jump scare. Others go for the jugular, almost literally. In its latest longform ad promoting its terrifying Halloween haunts, Six Flags Entertainment aims to ...
Last February, ‘creator-preneur’ Jayde I. Powell discussed her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social.
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
Uncommon Creative Studio has appointed Josh Tenser, co-founder and executive creative director of Calling, and Julie Matheny, group creative director at TBWA\Media Arts Lab, as executive creative ...
Spotify has expanded advertisers’ access to its ad inventory today (1 October) through new partnerships with Amazon and Yahoo. For the first time, brands using Amazon DSP will be able to access ...
In adland, we love ourselves a sticky acronym: ROI, CPM, KPI, RTB. Right now, the flavor of the month is HHM, short for Hispanic Heritage Month — a moment during Q3 and early Q4 for big brands to make ...
The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms.
Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful feedback for machines.
Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and product officer at Wavemaker.
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