Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t ...

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...