Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.