Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t ...
OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.
Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than ...
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