Mike Hauptman, co-founder of AdLib, discusses the company's evolution and how AI is changing the future of both AdLib and ad ...

DoorDash launched a creator program to compensate users who record and post qualifying short-form videos of their takeout ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...