AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content ...

Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets.

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows ...

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery ...

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually ...