Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Investing in Long-Term Branding to Ensure Resilience and Meet Customer Needs ...

Big-bet strategic decisions can define an organization’s success. But when so much is changing and ambiguous and the amount ...

AI is dismantling the traditional hiring model of professional services firms, which relied on large classes of junior ...

To foster constructive disagreements, organizations should encourage individuals to modify their observable behaviors during ...

While mid-level leaders are often offered structured onboarding programs, frequent manager engagement, 1:1s, skip-level 1:1s, ...

Generative AI is no longer just automating text; with AI-based wage-setting, it’s shaping paychecks, livelihoods, and access ...

New research reveals that a manager’s true value—for both individuals and their firms—lies not in being a great motivator or ...

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...

Are you afraid of boredom? In this video, Harvard professor Arthur C. Brooks, author of The Happiness Files: Insights on Work and Life, makes the case that boredom isn’t a problem to escape with ...

Each weekday, in our Management Tip of the Day newsletter, HBR offers tips to help you better manage your team—and yourself. Here is a curated selection of our ...

The questions senior leaders are asking about gen AI have evolved since LLMs first entered the mainstream: It’s less about if they should experiment with gen AI, and more about how to do so ...