Beauty brands are catching on, leaning into tongue-and-cheek shade names, suggestive packaging, and innuendo-led marketing ...

Huda Beauty founder, Huda Kattan, took to Instagram to ‘set the record straight’ on a previous TikTok video she had posted on ...

Adam Minto believes his new brand, Trouble Maker, is perfectly timed for a colour cosmetics resurgence, and wants to bring ...

Rinki Pramanik, cosmetic scientist and product innovator, explains why tomato seed oil is rapidly gaining attention among ...

The make-up brand from e.l.f. Beauty has been increasingly tapping humour as part of its marketing, particularly legal-themed ...

Soko Glam has entered the UK market for the first time through a multi-year partnership with Space NK, unveiling a ‘Best of K ...

Darmody will support the brand’s expansion goals and drive growth in the new position, having served two years at the Irish ...