Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

The money folks gave UVA Football coach Tony Elliott $30 million to build a roster for the 2025 season, which is great; but ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...

Unrivaled signs NIL deal with 14 college players, including Juju Watkins, Flau'Jae Johnson, Azzi Fudd The 3-on-3 league founded by Napheesa Collier and Breanna Stewart is undergoing a youth movement ...