JuJu Watkins is the mega star walking around the USC Trojans campus. Armed with a litany of awards and NIL deals. One future ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

A North Carolina judge has dismissed a lawsuit filed by the 1983 N.C. State men’s basketball team, shutting down the national ...

Big Noon Conversations," Tom Brady ripped several things about the state of college football, from the transfer portal to the ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

On June 6, the House vs. NCAA reached a settlement over name, image, and likeness (NIL) deals. One of the changes made was roster limits, and schools across the ...

This week, William Byron tops the NASCAR Top-10 Power Rankings after scoring a top-five at Watkins Glen International.

The money folks gave UVA Football coach Tony Elliott $30 million to build a roster for the 2025 season, which is great; but ...

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.