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Nike, Turnaround Strategy Plays

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike on Friday is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion added tariff costs on foreign goods of its sneakers and athletic gear.

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Oregonian · 1d

Nike announces new turnaround push, hints at layoffs as sales plunge 12%

Sales declined 12% in the quarter that ended May 31, the company’s fifth consecutive quarter of slipping sales. Nike hasn’t reported a sales drop larger than 12% since 2000, except for a quarter during COVID,

Fiscal Q4 Earnings Snapshot

Barchart on MSN · 9h

Nike Gains After Q4 Earnings, Will NKE Stock Continue to Sprint Ahead?

Nike’s efforts to reduce discounting, streamline inventory, and diversify its supply chain are early but promising signs of a turnaround.

SFGate · 1d

Nike: Fiscal Q4 Earnings Snapshot

The average estimate of 14 analysts surveyed by Zacks Investment Research was for earnings of 12 cents per share. The athletic apparel maker posted revenue of $11.1 billion in the period, also beating Street forecasts.

CNBC on MSN · 1d

Nike's Q4 earnings beat on top and bottom lines

CNBC’s Sara Eisen breaks down Nike’s fiscal fourth-quarter earnings report. Melania Trump's visa questioned in congressional hearing I’ve watched every #1 Netflix TV show in 2025 and these are the 7 actually worth streaming Baby’s Rescue From a Hot Car Captured on Video Why Are So Many Girls Giving Up Cycling?

Nike, Tariff Hit

CNBC on MSN · 7h

Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon

Nike investors finally have an answer from CEO Elliott Hill about how long its turnaround plan will take, boosting confidence that upside is ahead.

Fortune on MSN · 1h

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

Nike leadership braced investors for tariff-fueled cost increases and smaller margins during the sportswear company’s Q4 earnings call Thursday. Still, shares soared 15% on Friday following a better-than-feared quarterly report.

U.S. News & World Report · 10h

Nike Shares Soar on Its Production Shift Away From China, but Warns of a $1 Billion Tariff Hit

Nike's shares jumped at the opening bell Friday after the company said it's shifting some production away from China. But it also warned that tariffs imposed by the Trump administration will cost it about $1 billion before it makes internal changes,

12hon MSN

Nike Stock Surges as Q4 Results Show Turnaround Plan Progressing

Key TakeawaysNike shares surged 15% Friday after the shoe and athletic apparel maker beat estimates for the fourth ...

ADWEEK on MSN11h

Nike Readies ‘Sport Offense' as Q4 Revenue Falls 12%

Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven ...

Nike Q4 FY25: The Turnaround Narrative Begins Now?

Nike, Inc.'s Q4 results show early progress with inventory stabilization and renewed strategies, sparking optimism. Click for ...

7hon MSN

Nike revenue is way down. Here’s why

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like ...

5hon MSN

Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs

Nike is taking action to combat a $1 billion cost increase from tariffs, including “a surgical price increase” in the U.S.

20hon MSN

Nike plans to reduce reliance on China production for US market to soften tariff blow

Nike said it would cut its reliance on production in China for the U.S. market to mitigate the impact from U.S. tariffs on ...

Will Q4 Results Move Nike's Stock Up?

Historically, NKE stock has decreased 65% of the time after earnings announcements, with a median one-day drop of 6.8% and a ...

Nike Stock Is Climbing Higher Friday: What's Going On?

Nike stock is moving higher Friday after the company reported better-than-expected fourth-quarter earnings per share and ...

10hon MSN

Nike’s stock is headed for a ‘swoosh’-shaped recovery after years of pain, analyst says

Nike Inc. has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the ...

1don MSN

Nike’s Earnings Were Ugly. But They’re Better Than Feared.

Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...

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