NewJeans rebrand as NJZ – but HYBE’s ADOR insists that it’s ‘committed to protecting the value of the NewJeans brand’
The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.
NJZ (previously known as NewJeans) might join BANA, the label that has been connected with the group since their debut.
K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.
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