iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Perhaps you noticed that over the past several months, Apple has been placing ads throughout its iPhone apps and alerts. It’s most prominent when you visit the App Store, but another place ads have ...

Apple’s App Store will introduce additional ad placements in search results beginning in 2026, Apple said Wednesday. The move represents a significant shift in how users will encounter sponsored ...

Starting in March, users of Apple's App Stores will see more ads in search results. Apple announced this on its official Ads page. The expansion in 2026 had already become known at the end of last ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming change will initially be limited to users in the UK and Japan. The ...