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Is Starbucks changing its name? Drama explained
Café company Starbucks has rolled out a few changes recently. However, a noticeable one includes the change to the company’s name in most of the shops.
Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
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30% of Starbucks menu to be cut, CEO says
Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...