As the road winds down to the village square, you are shaken off of the dream that you are in some wonderland.

Amazon's 10-minute delivery service, "Amazon Now," has expanded to Delhi, intensifying competition in India's booming quick commerce market. Already operating in Bengaluru, Amazon Now offers daily ...

Bengaluru-based home décor startup Vaaree has raised $4.6 million in a pre-Series A round led by PeerCapital, with ...

Blinkit is transitioning to a direct-to-customer sales model, where it will hold inventory and assume regulatory compliance responsibilities, simplifying operations for sellers.

As part of the transition, which will come into effect from September 1, Blinkit will no longer require sellers to maintain ...

The gravity is shifting toward India. GCCs alone won’t solve it, but they are a huge enabler, alongside the startup ecosystem ...

Urban shoppers are increasingly favouring unbranded and digital-first FMCG products, while rural India deepens its trust in ...

Welcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories this week. Lets ...