Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans saying ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in The Economist/YouGov poll about the ad campaign, 12 ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.