China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success, Executive Director and co-COO Si De told Reuters in a rare interview.
9hon MSN
A Pop Mart exec wants Labubu and other blind box characters to have Mickey Mouse's staying power
The Chinese toy company is working hard to ensure that Labubu remains relevant for years to come.
Pop Mart, a Chinese art toy company, has become more valuable than global toy giants by capitalizing on the success of its character, Labubu. By borrowing strategies from Disney, Pop Mart aims to ...
Asharq Al-Awsat on MSN
Labubu-Maker Pop Mart Learns from Disney to Capitalize on Toy’s Viral Success
Asharq Al Awsat China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success, Executive Director and co-COO Si De told Reuters in a ...
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