A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

Multinational law firm DWF has appointed Zelinda Bennett, formerly of DLA Piper, to a new role to lead marketing. Zelinda will join DWF in January in the role of director of marketing and business ...

Hartford Mayor Arunan Arulampalam, on Monday, announced he has filled the newly created position of marketing director for the city. Shannon Frost, who started Monday, spent the past three years and ...

Nearly three years after originating the role, Erica Taylor, Ph.D., is stepping down as chief marketing officer of Genentech.

Denise Parkinson has joined Variety in a senior international business role, overseeing development and marketing for global ...

For Annie Young, using professional skills to impact a community in a positive way is one of the best things about working in the marketing industry. Entering her new role as marketing communications ...