After a slowdown in fashion consumption in 2024, brands are hopeful that the Chinese New Year will kick-start a return to ...

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues ...

As Sabato De Sarno’s exit from the Italian house triggers an avalanche of rumours about his successor, we lay out the key ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

WeChat Pay HK, part of tech giant Tencent ... Jaslin Goh, director of marketing, communications and data at the company, said a 30 to 50 per cent increase in transaction amounts was expected ...

Beyond their charm, this initiative reflects Lei Jun’s knack for creative marketing. By tapping into a popular platform like WeChat, Lei Jun directly connects with millions of users, reinforcing ...

WeChat was launched in 2011 as Weixin, Mandarin for ‘micro-message’. As the name suggests, it originally functioned as a simple messenger app, a Chinese equivalent to WhatsApp in essence. WeChat was ...

Country or region specific messaging apps have also performed well. Line is the most popular messaging platform in Japan, KakaoTalk in South Korea and WeChat in China, although the latter is also due ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

Diaspora usage of WeChat is motivated in part by the need to communicate with those still in China. “I always say, our China-based friends and relatives are hostage held by CCP through WeChat ...