The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

I like Scott Stricklin. Let me say that right off the top. I think he’s been a solid athletic director at the University of ...

Healthbeat reports that NYC's MTA is allowing alcohol ads in transit again, raising public health concerns about youth ...

Per Yahoo Sports' Ross Dellenger, commissioners of the Power Four conferences (SEC, Big Ten, ACC and Big 12) "are exploring a ...

The Ryder Cup across NBC, USA Network and Peacock has seen unprecedented demand and secured a nearly 50% increase in ad sales ...

Wisconsin athletic director Chris McIntosh offered his support to Badgers coach Luke Fickell following Saturday's 27-10 loss ...

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys ...

At 47, Tom Brady has reinvented himself yet again, moving from the field to the booth and the boardroom. But his unparalleled ...

Auburn athletic director John Cohen releases official statement on controversial Oklahoma touchdown that SEC admitted should not have counted ...

FAYETTEVILLE — Speaking at the University of Arkansas Board of Trustees meeting Friday, Razorbacks athletics director Hunter ...