Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

MLB and German workwear brand Strauss agreed to a sponsorship deal ahead of the 2024 postseason, placing the Strauss logo on every helmet during the playoffs. Despite some fan criticism, the branding ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

The deal grants the betting platform exclusive integrations and digital sponsorships across NBCU sports properties including ...

The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

Colorado athletic director Rick George released a statement condemning the chants that the fans did to BYU during Saturday night's game.

Mario (left, Co-Founder & Chief Creative Officer), Mark (middle, Co-Founder & CEO), and Ben (right) at the 3rd Annual Mamba ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual ...

DraftKings (DKNG) said Monday it has entered into a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across the media company's top-tier sports ...