Located on a surf beach in Santa Cruz, this new hotel in a historic building blends a laid-back surfer vibe with high-end luxury and unbeatable views.

How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A newly released, first-of-its-kind study has a science-based deep dive into that ...

Santa Cruz is a surfer’s paradise. There are the sizzling city beaches, where students and Silicon Valley types come to soak ...

According to the report, surfing brings in $194.7 million to the Santa Cruz County economy annually, with visitors to the 31 Santa Cruz County surf breaks identified in the study spending about $44.5 ...

A report by Save the Waves Coalition quantified the value of surfing in Santa Cruz and warned that sea level rise could hit the town's economy hard.

SANTA CRUZ — When room ran out in his car, Bob “Doc” Scott bought a 15-seat bus and told all the young Santa Cruz surfing “groms” he could find to pile in. But they weren’t headed to campus. The local ...

A replica of the Paki redwood surfboard that a Hawaiian prince surfed in Santa Cruz in 1885 is brought to the Museum of Art and History in downtown Santa Cruz on Wednesday. The 15-foot-6.75-inch ...

This spring quarter, UC Santa Cruz Humanities students immersed themselves in the story of three Hawaiian princes who introduced surfing to the United States in the late 19th century, using Santa Cruz ...

Santa Cruz initiated a coastal infrastructure closure due to dangerously high surf and severe storm impacts. Officials said the city is still reeling from damage caused by previous storms. In December ...

It also generates big money for coastal communities.For Central California’s Santa Cruz, surfing the region’s waves can add ...