It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Elmo - what do we do? On was founded in 2010, and Roger Federer joined the brand in 2019 after his previous partnerships with Nike and Uniqlo. “Roger Federer spent 20 days in the lab with us ...

The ITF has announced its list of 2024 ITF World Champions presented by UNIQLO.

They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...

Novak Djokovic may be set to end his tennis career as the most successful male player of all time, but a leading sports finance expert has claimed he will never be as commercially successful as ...

Lacoste might owe much of its sales Down Under to 10-time Australian Open champion Novak Djokovic, who has donned the crocodile since swapping from Uniqlo ... toe by the Roger Federer-backed ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...