Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Roger Federer has a lot of time to devote to his passions and projects since retiring from professional tennis in 2022. The ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Andy Murray has revealed he would have chosen to coach Roger Federer ahead of Novak Djokovic. The Scot accepted an invitation from the Serb to work together at last month’s Australian Open - and ...

JOHANNESBURG, Feb 12 (Reuters) - Swiss tennis great Roger Federer met up with Springbok rugby captain Siya Kolisi on a visit this week to South Africa, where Federer's charitable foundation funds ...

While it may be reasonable for the Chancellor to change arbitrary targets, markets are not easily bamboozled by fiddling with definitions ...