Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already ...

No attention span? Less interest? That’s all fake news, Jason Brownlee, founder of research consultancy Colourtext, tells ...

The ChatGPT firm is testing sponsored content, and looking to hit $50 bln revenue by 2030. With 800 mln weekly users, the audience is there. But advertising and chatbots may not be as monetisable as ...

Dubai stands at the forefront of developing advanced technology and a competitive global economy, with an abundance of businesses, from high-end brands to new start-ups, seeking ways to gain exposure.

ChatGPT users may soon start seeing ads in their chats, as OpenAI announced on Monday that it’s officially beginning to test ads on its AI platform. They’ll appear as labeled “sponsored” links at the ...

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...

After Anthropic's Super Bowl ads, Claude's app reached the top 10 on the U.S. App Store.

ChatGPT users might notice one noteworthy change in the app and web version soon: ads will reportedly start rolling out for select users today.

Super Bowl ad exposes battle over whether AI chatbots should be delivering ads ...