Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding and often unclear in their ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Google faced a fresh federal court test on Monday as US government lawyers asked a judge to order the breakup of the search ...

Google made the case Monday to a Virginia judge that it should be permitted to hold onto several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Google is back in court, this time to decide what happens next in an antitrust lawsuit involving its digital advertising ...

European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, but the bloc's ...

Google (NASDAQ:GOOG) (NASDAQ:GOOGL) on Friday was hit with a fine of nearly €3B (almost $3.5B) by the European Commission for abusing market power in advertising technology -- a penalty that was ...

In July, WSJ reporter Kim Mackrael explained Trump’s EU trade deal and what could come next. Photo: Andrew Harnik/Getty Images BRUSSELS—The European Union fined Google nearly $3.5 billion for abusing ...