Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

Google faced a fresh federal court test on Monday as US government lawyers asked a judge to order the breakup of the search ...

Google is back in court, this time to decide what happens next in an antitrust lawsuit involving its digital advertising ...

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and ...