Dončić made his LA debut on Monday night, but what he does in between the games will determine his legacy in purple and gold.

The Dallas Mavericks traded Luka Doncic to the Los Angeles Lakers in a move that defies logic. Mavs governor Patrick Dumont's on the trade are embarrassing.

The Lakers acquire five-time All-Star Doncic in a deal that positions him as their star of the future and sends 10-time ...

The NBA world is still recovering from the shock of the blockbuster trade that sent Luka Dončić to the Los Angeles Lakers and ...

Doncic chose an Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407BA with 18-carat yellow gold case for the ...

Nike made a surprise return as a Super Bowl advertiser for the first time in 27 years. JPMorgan analysts stole Nike's thunder by sharing the news in a research note published Thursday following a ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

An icon in the shape of a lightning bolt. Impact Link Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media ...

A'ja Wilson features in Nike’s new brand anthem, “So Win,” which harnesses Nike’s iconic roster to ... [+] encourage all athletes to block out the noise, dig in and let their hard work ...

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and Sophia Wilson. Nike aired its first Super Bowl ad in nearly three ...