Nike's partnership with Skims, which was most recently valued at $4 billion, also includes collaborating beyond the new ...

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw ...

Sabalenka is more than a Nike athlete; she is one of the three pillars in the brand's women's tennis division. Behind Naomi ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

NikeSKIMS, the joint venture between the behemoth sports apparel company and Kim Kardashians’ clothing brand, is here. The ...

Nike released a new video featuring BYU freshman Jane Hedengren on Tuesday. The six-plus minute video, titled “Run Bigger: How Jane Hedengren Unleashed Her Gift,” was shared on YouTube. It includes ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...

The Moon Shoe, originally handmade by Nike cofounder Bill Bowerman for the 1972 U.S. Olympic Track & Field Trials, was Nike’s ...

After months of buzz and teasers, Nike and Kim Kardashian’s SKIMS have finally dropped their big collab: NikeSKIMS.

From Jacquemus and Nike's new campaign to Banana Republic's archival launch, discover all the chic news to know today.

The campaign, titled “Bodies at Work,” features 50+ Nike athletes including Serena Williams and Sha’Carri Richardson.

There’s optimism behind Nike's shares that has some analysts looking toward triple-digit prices for the stock for the first ...