Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...

The company increased its marketing spend to $1.63 billion in the year ended May, up 9% from the prior year. Analysts expect ...

Nike launched a new product line with Kim Kardashian's Skims. The new collection is part of a broader collaboration between ...

Nike's "Win Now" strategy propels a strong Q1, but challenges in Greater China and direct-to-consumer channels remain.

Nike surprised with a revenue and EPS beat, yet the quality of growth raises concerns as margins keep compressing and D2C ...

Get key takeaways from NIKE's Q1 2026 earnings: growth in running and North America, ongoing China and margin headwinds, and outlook for fiscal 2026.

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and ...

Nike is rewriting the sneaker drop playbook and launching its latest collaboration with Parisian collective Air Afrique, in ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

The sportswear giant is staging a turnaround under CEO Elliott Hill, with early strategic investments beginning to pay off, ...