Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Nike's partnership with Skims, which was most recently valued at $4 billion, also includes collaborating beyond the new ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and ...

The company increased its marketing spend to $1.63 billion in the year ended May, up 9% from the prior year. Analysts expect ...

Get key takeaways from NIKE's Q1 2026 earnings: growth in running and North America, ongoing China and margin headwinds, and outlook for fiscal 2026.

Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

The sportswear giant is staging a turnaround under CEO Elliott Hill, with early strategic investments beginning to pay off, ...

Nike tackles its sales slump by playing offense with a high-priced Super Bowl ad comeback. An iconic sneaker comeback: Nike tightens Jordans and Air Force 1s supply, aiming to spike consumer interest.

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...