Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Thursday marked Flagg’s first game donning New Balance shoes. The post Cooper Flagg Makes Mavericks, New Balance Debut in Win Over Bronny appeared first on Front Office Sports.

New Balance heralded Flagg's decision as and has already begun marketing the future face of its basketball division.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's first gamer, joining a diverse roster of global icons in basketball ...

With all due respect to the unsigned free agents and trade candidates yet to be moved, the dust has mostly settled on the ...

The WNBA announced a significant expansion plan on June 30, revealing that three new franchises will join the league by 2030.