Kyle Lowry joins NBA on Prime as studio analyst while still playing for 76ers

Entering his 20th NBA season, Kyle Lowry will make select appearances with the Prime Sports team during 2025-26.

The NBA is using soccer as inspiration to break into Europe and ‘create a new era’

George Aivazoglou says the NBA wants its proposed European league to attract audiences from all over the world.
The Mirror US on MSN

ESPN's Inside the NBA schedule as crew set for little airtime before Christmas

ESPN’s 'Inside the NBA' will be scarce before the Christmas Day matchups but dominate the postseason, expecting to air every playoff night through the NBA Finals ...
OKC Thunder Wire on MSN

What does Thunder GM Sam Presti think of NBA's new broadcast partners?

As the Thunder embrace being the experimental Guinea pig, Sam Presti hopes NBC's crew — filled with former NBA players and top-notch sports broadcasters — can help give basketball fans a different way ...