Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

Rapper DDG was among those who attended the premiere of Avatar: The Way of Water. And he also got a chance to check out the Mercedes-Benz Vision AVTR concept car and sit in it. Rapper DDG, whose real ...

James Cameron's Avatar franchise is well known for not only being one of the highest-grossing movies ever made, but it's also notable for advancing visual effects technology in filmmaking. When the ...

ROBERTO BALDWIN: This is the Mercedes-Benz AVTR. Get it? AV-- Avatar? Huh? AVTR concept vehicle. Now, it's called the Advanced Vision Transportation, but we all know it's just it's just Avatar. And ...