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"Twilight," the book, gave us romance. But the movie provided us with a countless supply of memes. Here are our faves for the ...

What Skrilla’s ACL Fest set revealed about Gen Alpha, meme culture, and how online fame crumbles under festival lights.

Remember when artists used to simply play on the radio and tour after releasing a new album? Oh, how times have changed.

A strange new meme — simply called “6-7” — has swept through TikTok, classrooms, and social media feeds. But what exactly ...

This case study explores how Bingo! Tedhe Medhe, ITC’s snack brand, tapped into internet culture by turning a viral Instagram ...

Speaker Johnson has found himself in a curious position in recent days—having to explain President Donald Trump’s shutdown ...

Idriss, director of the Polarization and Extremism Research and Innovation Lab, about links between online gaming communities and violence.

In compiling our list of the greatest reggaeton artists of all time, we used a metric based on artistic skill, catalog, commercial success, and lasting influence. We focused specifically on vocalists, ...

From fragmented prose to fearless voices, Gen Z’s writers are reshaping modern storytelling with emotion, irony, and fierce originality., Books, Times Now ...

In a five second video posted to X, the Brat singer set the tone for a new musical direction The post Charli XCX teases brand ...

If a group of animated demon-hunters can out-chart BTS, imagine what our brands could do if we ground ourselves in not just ...