Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas. Built from trusted research insights, these AI-enabled simulations offer new ways to ...

The Mumbai-based startup Kentrix.ai offers a comprehensive GTM suite, allowing brands to start with a single use case and ...

Following the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

The BNPL market in Malaysia offers growth opportunities through diverse business models, robust online and offline sales channels, and a variety of merchant ecosystems. Key growth areas include retail ...

Vent Creativity, a medical technology company advancing AI-enabled surgical planning, today announced the appointment of Paul ...

It’s all about double-digit revenue growth. That’s what we want to achieve,” CEO Rich Thompson tells CRN. ANS Group is ...

Analysis from the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI), in association with several insight ...

Within the context of “The Great Repricing,” this distinction matters. The pressure on the commercial channel is not coming ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.