AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

Google Gemini's Guided Learning changes passive AI interactions into active learning sessions. Rather than simply receiving information dumps, this feature creates a back-and-forth conversation where ...

It’s slowing becoming clear why Mark Zuckerberg was willing to spend hundreds of millions of dollars to poach AI researchers from rival ...

Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.

Google Discover is adding Instagram, X, and YouTube Shorts posts, along with a follow button directly in the feed.

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s ...

Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Brazilian ski star Lucas Pinheiro Braathen has admitted he doesn’t know the Brazilian national anthem. In an interview with ...

Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at ...

Meta Platforms (META) has had discussions with Google (GOOG) (GOOGL) about using the latter's Gemini artificial intelligence ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you ...

Traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for ...