Lego is ending its partnership with Shell gas stations after a three-month environmental campaign against Arctic drilling. The campaign launched by Greenpeace featured a video entitled, "Everything is ...

COPENHAGEN, Denmark – Danish toy maker Lego says it won't renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral campaign protesting Arctic drilling.

Lego will no longer partner with Shell, due to controversy over drilling in the arctic. The group Greenpeace made a video criticizing the partnership, showing Lego pieces covered in an oil spill. The ...

Toy-maker Lego is ending its decades-long collaborative relationship with oil company Royal Dutch Shell. The Danish-based Lego announced late Wednesday that it would end its promotional deal with ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

F1 fan? Ferrari fan? LEGO fan? If you hit that trifecta and you're in Singapore for the Formula 1 race this weekend, prepare to buy a lot of gas. Local Shell stations are offering six exclusive ...

Fasten your seat belts and get ready for the ride because Shell partnered up with LEGO for yet another cool collection and you'll want this one. Four cars, one gas tanker and two play sets are ...

Lego bosses have decided not to renew a marketing deal with Shell, following a Greenpeace campaign that subverted the toymaker’s branding and imagery. Under the contract – which has been in place for ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker ...

Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated ...