The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.

NewJeans 2.0? Amid a well-documented legal battle with Hybe, the K-pop girl group has changed its name to NJZ and teed up a March concert. The act formerly known as NewJeans took to social media to announce the pivot,

NewJeans members Minji, Hanni, Danielle, Haerin and Hyein look to the future with new music, headlining ComplexCon Hong Kong, and changing the group name to NJZ.

K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.

Speaking exclusively to CNN, one of the biggest-selling K-pop acts, NewJeans, announced that it will perform under its new name for the first time at ComplexCon Hong Kong in March.

K-pop group NewJeans have unveiled their new name, NJZ. The quintet is made up of members Haerin, Hyein, Danielle, Hanni and Minji. They have rebranded themselves after announcing their unilateral exit from the label Ador on Nov.