Content scoring tools work, but only for the first gate in Google’s pipeline

Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

Mastering generative engine optimization in 2026: Full guide

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed

Marie offers her expert insights of strategies post-core update for four sites and what made a difference for their recovery ...

9 smart strategies for service-based businesses in 2026

In 2026, predictable growth for service-based businesses comes from balance. Strong fundamentals, modern discovery channels, proof-driven trust, and a two-lane referral engine working in parallel. Get ...