So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer? This is a question that so many people in the travel ...

Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

While more travelers are going online to book hotels these days, that hasn't necessarily translated to a rise in direct bookings for hoteliers. Some hoteliers are concerned about the ratio of direct ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

Hotel price-comparison website Trivago is giving more prominence to independent hotels in a bid to boost their share of direct bookings. Offering direct links in its search results isn’t necessarily a ...

Hotels have long measured distribution mix, the cost of distribution by channel, and ways to drive maximum distribution at ...