Intrigued customers have been lining up in a Georgetown alley to be one of the few people to get a taste of a cafe’s limited ...

Sumang is expanding its global presence and direct-to-consumer sales with Hojicha, a premium organic green tea, and matcha ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic ...

Whether sipped slowly from a traditional bowl or photographed in a pastel café cup, matcha has carved out a place in India’s ...

TikTok has helped propel the green tea powder into the next big functional ingredient. But the explosive demand is straining ...

A Japanese green tea powder has become the brew of the moment for the under-40s, challenging coffee. But how long can matcha ...

Some people choose matcha as a heathy alternative to coffee. But if you have low iron, here’s what you need to know.

We have all heard the phrase “you are what you eat,” but perhaps a more accurate version is: you are what you drink.

Bollywood star Ranbir Kapoor shares how wife Alia Bhatt made him a ‘matcha guy’ Read ahead to know the top health benefits of ...

Urasenke Tea instructor Wendy Soen Lin, who has been “studying tea” for almost two decades, is fighting to keep matcha’s traditional way of creation alive. Urasenke is one of the main schools of ...

When chemistry student and young entrepreneur Caitlin Lee first tasted a peanut butter matcha latte at a small café in Lille, ...