Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

Mayer founded Sunshine, originally called Lumi Labs, back in 2018 after her five-year turnaround attempt at Yahoo. Prior to ...

Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client ...

Google has finished rolling out the August spam update. The update started on August 26 and was completed on September 22, ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again. What are we going to do?

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

The future of search is here – are you ready for AI Mode? Google AI Mode is transforming how users discover content online by ...

Magnite, the third SSP to sue Google over antitrust allegations in under two months, claims the tech giant unlawfully stifled ...

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to ...