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How Cup Noodles became one of the biggest transpacific business success stories of all time
Nissin held tasting events in Japan to promote Cup Noodle and teach people how to eat it. The most successful was held on Nov. 21, 1971, in Tokyo’s Ginza shopping district. It targeted young adults ...
(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Alisa Freedman, University of Oregon (THE CONVERSATION) See a container of Cup Noodles ...
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