Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for produc ...

Generative artificial intelligence (AI) is a potentially important new technology, but its impact on the economy depends on the speed and intensity of adoption. This paper reports results from a ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

The US Census Bureau released its first snapshot of Boston’s racial makeup in 2024 Thursday, offering a glimpse into how the city’s demographics have shifted since a year prior. One clear change was ...

Forget designer handbags and the latest sneaker drops — according to a new survey by Hers, great hair reigns supreme. When asked whether they'd prefer “great hair, every day” or “an unlimited wardrobe ...

SPOKANE COUNTY, Wash. -- A newly unveiled dashboard is making it easier to see the current demographics inside Spokane County Jail. Spokane County Detention Services recently launched a new Capacity ...

Marriages in South Korea have dropped by nearly half over the past three decades, while annual births have fallen to just one-third of 1995 levels, according to newly released data. The numbers show ...

Micah McCartney is a reporter for Newsweek based in Taipei, Taiwan. He covers U.S.-China relations, East Asian and Southeast Asian security issues, and cross-strait ties between China and Taiwan. You ...