GEN Z AND MILLENNIAL SHARE OF CONSUMER SPEND GROWS TO 32%, UP 8 POINTS VS. 2020, NUMERATOR REPORTS

Target Captures Twice the Share Among Gen Z Compared to U.S. Average; 44% of Gen Z Consumers Have Shopped on Social Media Platforms in the Past MonthCHICAGO, Sept. 29, 2025 (GLOBE NEWSWIRE) -- ...

How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.