Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Understanding the core human behind fragmented customer instances creates true brand coherence—stop chasing every touchpoint, start reading the source file.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

The Vietnam photoinitiator market has witnessed steady growth in recent years, driven by increasing demand from key industries such as coatings, adhesives, and electronics. Photoinitiators play a ...

Reassured, the life insurance broker, has announced a partnership with data and AI consultancy FOIL AI aimed at enhancing its ...

The report evaluates the impact of major sporting events, such as international tournaments and domestic leagues, on the Vietnam sports sponsorship market. It analyzes sponsorship trends surrounding ...

Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen ...

Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...

Optimum Retailing (OR), the in-store optimization platform, today announced new partnerships with several consumer electronics and telco retailers across North America, the U.K., and Australia. New ...

The economic role of customer data has changed. For more than a decade, first-party data has been treated as a cost of doing business. Brands collected it, stored it, protected it, and activated it ...

Asia Pacific Retail Pharmacy Market. The market is projected to grow from USD 344.9 Billion in 2024 to USD 524.8 Billion by 2032, registering a CAGR of 5.39% from 2025 to 2032. Growth is supported by ...

Key opportunities in the U.S. loyalty market include the shift from points-based rewards to continuous value exchange, ...