Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

Product innovation is sometimes thought of as a black box: a secret formula that magically produces game-changing products and services. The reality is a little different. All truly meaningful product ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

A client mentioned to me recently the pressing need to deliver, “strong results, quickly,” from the community engagement programme I was being asked to deliver. I’ve been asked for that before of ...

The dark clouds of a recession have started to roll in. Businesses have started to struggle, inflation is affecting customer habits, and we’re feeling the pressure everywhere. While there is no way of ...