Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

It's a tale of two very different movies at the Valentine's Day weekend box office, both of which seem to be feeling the impact of the streaming revolution. Emerald Fennell sold her dark, decidedly ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Over 30 million companies have an official page on LinkedIn, and 92% of marketers include LinkedIn in their digital channel mix. However, many marketers are missing a huge content opportunity on ...

My first love is email marketing, but my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I've written ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

Fintech and crypto firms are paying freelance editors as little as $1 per thousand views to flood social feeds with branded clips. Regulators are scrambling.

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

During the fourth quarter of a Super Bowl dominated not only by the Seattle Seahawks but also commercials featuring huge names like Scarlett Johansson and Ben Stiller, mega-popular creator MrBeast, ...